Tone Mapping is a form of HDR (High Dynamic Range) that is used in photography to show range in colours, shadow and detail. Because it can show far more detail than a normal photograph it is great for product shots and interior photography.
I used this technique with a kitchen I was asked to photograph by a client. I tried using standard photo techniques to start with, both with and without flash, but the just seemed a bit dull and run of the mill. The camera was set up to take bracketed shots, this is where the camera will take a series of photos at different exposure levels. By doing this it allows me to capture the best of every exposure in the scene.
You can see below what the difference is between a normal photo and a Tone Mapped HDR photo. It does take a lot of work to produce great results using this method but I hope you will agree it is well worth it. Using this technique when ToneMapping a Kitchen brings out the details that both client and customer are looking for.